Narrow search
Showing 1 - 10 of 233
Cover Image
How marketers can respond to recession and turbulence
Kotler, Philip; Caslione, John A. - In: Journal of customer behaviour 8 (2009) 2, pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
Cover Image
Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
Cover Image
Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
Cover Image
Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
Cover Image
Marketing management : analysis, planning, and control
Kotler, Philip - 1967
Persistent link: https://www.econbiz.de/10000566785
Cover Image
Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
Cover Image
Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip - 2008 - 1st ed.
Persistent link: https://www.econbiz.de/10003591271
Cover Image
Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Cover Image
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Kotler, Neil G.; Kotler, Philip; Kotler, Wendy I. - 2008 - 2nd ed.
Persistent link: https://www.econbiz.de/10003685331
Cover Image
A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2012 - 5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766