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~person:"Kotler, Philip"
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Marktforschung
23
Marketing
8
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Kotler, Philip
Kapferer, Clodwig
66
Malhotra, Naresh K.
56
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
33
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31
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30
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26
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25
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24
Kuß, Alfred
24
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23
Sarstedt, Marko
23
Aaker, David A.
22
Albers, Sönke
22
Kumar, V.
22
Wind, Yoram
22
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21
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21
Sheth, Jagdish N.
21
Kamakura, Wagner A.
20
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20
Wedel, Michel
20
Eisend, Martin
18
Lehmann, Donald R.
18
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17
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17
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17
Buber, Renate
16
Koch, Jörg
16
Tagliacarne, Guglielmo
16
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16
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ECONIS (ZBW)
22
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1
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1
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
2
Marketing für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
3
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1982
-
4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000092771
Saved in:
4
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1977
-
Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
Saved in:
5
Marketing for nonprofit organizations
Kotler, Philip
-
1975
Persistent link: https://www.econbiz.de/10000051672
Saved in:
6
Marketing management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
7
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Saved in:
8
Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
9
Toward a broader concept of marketing's role in social order
Levy, Sidney J.
;
Kotler, Philip
;
Laczniak, Gene R.
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
3
,
pp. 233-238
Persistent link: https://www.econbiz.de/10002862260
Saved in:
10
According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
1
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