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Marketing 4.0 : moving from traditional to digital
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2016
Marketing 4.0: Moving from Traditional to Digital -- Contents -- Acknowledgments -- Prologue: From Marketing 3.0 to … Marketing 4.0 -- About the Authors -- Part I: Fundamental Trends Shaping Marketing -- Chapter 1: Power Shifts to the Connected …, Inclusive, and Social -- Chapter 2: The Paradoxes of Marketing to Connected Customers -- Breaking the Myths of Connectivity …
Persistent link: https://www.econbiz.de/10012683784
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Marketing 4.0 : moving from traditional to digital
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2017
Persistent link: https://www.econbiz.de/10011561253
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The quintessence of strategic management : what you really need to know to survive in business
Kotler, Philip; Berger, Roland; Bickhoff, Nils - 2010
Persistent link: https://www.econbiz.de/10008658662
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The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
Kotler, Philip - 2010
Strategy and Strategic Management: A First Basic Understanding -- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact -- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
Persistent link: https://www.econbiz.de/10013522831
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Nine major shifts in the new economy
Kotler, Philip; Jain, Dipak; Suvit Maesincee - In: eCRM - Electronic Customer Relationship Management : …, (pp. 15-24). 2001
Persistent link: https://www.econbiz.de/10001575434
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Marketing für Nonprofit-Organisationen
Kotler, Philip - 1978
Persistent link: https://www.econbiz.de/10000089706
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Marketing-Management : Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip; Bliemel, Friedhelm - 1992 - 7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl.
Philip Kotler/Friedhelm Bliemel: Marketing-Management. Analyse, Planung, Umsetzung und Steuerung. Siebte, für den …
Persistent link: https://www.econbiz.de/10000093129
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Readings in marketing management
Kotler, Philip (contributor); Cox, Keith K. (contributor) - 1972
Persistent link: https://www.econbiz.de/10000048638
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242