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Voice marketing : harnessing the power of conversational AI to drive customer engagement
Minsky, Laurence; Westwater, Susan; Westwater, Scot; … - 2024
"Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"--
Persistent link: https://www.econbiz.de/10014315885
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip - 2005 - 1. ed
Persistent link: https://www.econbiz.de/10002550502
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Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.; Kotler, Philip - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1977 - Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
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Marketing for nonprofit organizations
Kotler, Philip - 1975
Persistent link: https://www.econbiz.de/10000051672
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Marketing für Nonprofit-Organisationen
Kotler, Philip - 1978
Persistent link: https://www.econbiz.de/10000089706
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1982 - 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000092771
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242