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Consumer neuroscience
Cerf, Moran (ed.); Garcia-Garcia, Manuel (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011636294
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip; Opresnik, Marc Oliver - 2020 - Fourteenth edition, global edition
Persistent link: https://www.econbiz.de/10012384348
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The consumer in the age of coronavirus
Kotler, Philip - In: Journal of creating value 6 (2020) 1, pp. 12-15
Persistent link: https://www.econbiz.de/10014580386
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Planned social change and the diffusion of innovation
Zaltman, Gerald; Bagozzi, Richard P.; Andreasen, Alan R.; … - 2018
Persistent link: https://www.econbiz.de/10011899968
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The Asian apocalypse : crisis marketing for consumers and business
Ang, Swee Hoon; Siew Meng Leong; Kotler, Philip - In: Best practices in international marketing, (pp. 40-60). 2002
Persistent link: https://www.econbiz.de/10001680880
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Social marketing : behavior change for good
Lee, Nancy R.; Kotler, Philip; Colehour, Julie - 2024 - Seventh edition
Persistent link: https://www.econbiz.de/10014414152
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Marketing-Management : Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip; Bliemel, Friedhelm - 1995 - 8., vollständig neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000533298
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1977 - Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
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Marketing for nonprofit organizations
Kotler, Philip - 1975
Persistent link: https://www.econbiz.de/10000051672