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~person:"Kotler, Philip"
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Marketing management
88
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Kotler, Philip
Gupta, Rangan
115
Glaeser, Edward L.
103
Bruhn, Manfred
82
Homburg, Christian
65
Meffert, Heribert
62
Shiller, Robert J.
60
Hoesli, Martin
59
Gyourko, Joseph E.
50
Deng, Yongheng
47
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47
Wachter, Susan M.
47
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46
Koster, Hans
45
Mayer, Christopher J.
44
Wu, Jing
44
Gyourko, Joseph
41
Sheth, Jagdish N.
41
Stroebel, Johannes
41
Ahlfeldt, Gabriel M.
40
Rouwendal, Jan
40
Kahn, Matthew E.
39
Kumar, V.
39
Bourassa, Steven C.
38
Hendershott, Patric H.
38
Keller, Kevin Lane
38
Leung, Charles Ka Yui
38
Haurin, Donald R.
37
Zheng, Siqi
37
Case, Karl E.
36
Agarwal, Sumit
35
Hill, Robert J.
35
McQuinn, Kieran
35
Muellbauer, John
35
Turnbull, Geoffrey K.
35
Willen, Paul
35
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Miller, Stephen M.
34
Cholodilin, Konstantin Arkadʹevič
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4
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1
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1
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6
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3
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2
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2
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2
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2
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1
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1
Does marketing need reform? : fresh perspectives on the future
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1
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ECONIS (ZBW)
88
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1
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
2
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. pr
Persistent link: https://www.econbiz.de/10000507174
Saved in:
3
Social marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10000082240
Saved in:
4
Readings in marketing management
Kotler, Philip
(
contributor
);
Cox, Keith K.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10000048638
Saved in:
5
Marketing management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
6
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
7
Principles of marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
8
Marketing management : analysis, planning, and control
Kotler, Philip
-
1967
Persistent link: https://www.econbiz.de/10000566785
Saved in:
9
Marketing management and strategy : a reader
Kotler, Philip
(
ed.
);
Cox, Keith
(
contributor
)
-
1980
-
Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
Saved in:
10
Marketing strategy and the science of warfare
Kotler, Philip
- In:
Competitive strategic management
,
(pp. 94-133)
.
1984
Persistent link: https://www.econbiz.de/10001259477
Saved in:
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