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~person:"Krishna, Aradhna"
~person:"Phau, Ian"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Product labelling"
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THE SElKATSUSHA AND THE FIGHT...
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Consumer behaviour
Konsumentenverhalten
Product labelling
Brand management
35
Markenführung
35
Brand image
30
Luxury goods
30
Luxusgüter
30
Markenimage
30
Brand
22
Markenartikel
22
Perception
17
Wahrnehmung
17
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14
Australien
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Emotion
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11
Werbewirkung
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8
Designation of origin
8
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8
Product counterfeiting
8
Produktpiraterie
8
Werbung
8
Beziehungsmarketing
7
Relationship marketing
7
Brand extension
6
Markentransfer
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Market research
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Marktforschung
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Psychology of advertising
6
Werbepsychologie
6
Cognition
5
Experiment
5
Jugendliche
5
Kognition
5
Luxury brands
5
Marketing management
5
Marketingmanagement
5
USA
5
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English
129
German
1
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Krishna, Aradhna
Phau, Ian
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
92
Lusk, Jayson L.
82
Huber, Frank
79
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
74
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Walsh, Gianfranco
51
Rajagopal
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
4
Journal of marketing research : JMR
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of retailing
2
Sensory marketing : research on the sensuality of products
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
Faculty & research / Insead : working paper series
1
Handbook of pricing research in marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business anthropology
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
130
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1
A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna
- In:
Journal of business anthropology
4
(
2015
)
1
,
pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
Saved in:
2
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
3
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
4
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
Saved in:
5
Conceptualising consumer economic nationalistic tendencies : scale development and validation
Cheah, Isaac
;
Phau, Ian
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011376925
Saved in:
6
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
7
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
8
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
9
Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
Saved in:
10
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
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