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Ethics of social marketing and non-profit/charity marketing
Kubacki, Krzysztof; Szablewska, Natalia - In: The SAGE handbook of marketing ethics, (pp. 248-258). 2021
Persistent link: https://www.econbiz.de/10012306070
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What messages does social marketing advertising send? : a content analysis of advertisements aiming to minimise harm from alcohol consumption
Zharekhina, Liliia; Kubacki, Krzysztof - In: International journal of nonprofit and voluntary sector … 20 (2015) 4, pp. 285-298
Persistent link: https://www.econbiz.de/10011493364
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Understanding caregivers' intentions for their child to walk to school : further application of the theory of planned behavior
Schuster, Lisa; Kubacki, Krzysztof; Rundle-Thiele, Sharyn - In: Health marketing quarterly 33 (2016) 4, pp. 307-320
Persistent link: https://www.econbiz.de/10011628483
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The multi-actor perspective of engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
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Co-designing social marketing programs with "bottom of the pyramid" citizens
Schmidtke, David; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: International journal of market research 63 (2021) 1, pp. 86-105
Persistent link: https://www.econbiz.de/10012426482
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Social marketing : current issues and future challenges
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Leo, Cheryl; … - In: Contemporary issues in social marketing, (pp. 216-237). 2013
Persistent link: https://www.econbiz.de/10011431940
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Segmentation in social marketing : process, methods and application
Dietrich, Timo (ed.); Rundle-Thiele, Sharyn (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011521717
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Minimizing alcohol harm : a systematic social marketing review (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2214-2222
Persistent link: https://www.econbiz.de/10011373087
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Social engineering and social marketing
Szablewska, Natalia; Kubacki, Krzysztof - In: Macro-social marketing insights : systems thinking for …, (pp. 215-234). 2020
Persistent link: https://www.econbiz.de/10012112252
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Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna; Rundle-Thiele, Sharyn; Kubacki, Krzysztof; … - In: Journal of strategic marketing 26 (2018) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10011861445