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Kumar, V.
Bruhn, Manfred
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Kotler, Philip
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91
Homburg, Christian
89
McGee, Robert W.
89
Pies, Ingo
83
Pepels, Werner
71
Wiedmann, Klaus-Peter
61
Albach, Horst
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Wohlrabe, Klaus
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Wagner, Joachim
53
Kirchgeorg, Manfred
49
Wildemann, Horst
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Rundle-Thiele, Sharyn
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Backhaus, Klaus
45
Keller, Kevin Lane
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Tomczak, Torsten
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Sheth, Jagdish N.
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Falk, Armin
42
Laux, Helmut
41
Szech, Nora
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Dierkes, Meinolf
40
Pfohl, Hans-Christian
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Albers, Sönke
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Kubacki, Krzysztof
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Esch, Franz-Rudolf
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35
Burmann, Christoph
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Huber, Frank
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Kitchen, Philip J.
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Frese, Erich
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Kleinaltenkamp, Michael
34
Schreyögg, Georg
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Gino, Francesca
33
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32
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ECONIS (ZBW)
38
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1
The perils of social coupon campaigns
Kumar, V.
;
Rajan, Bharath
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 13-14
Persistent link: https://www.econbiz.de/10009567590
Saved in:
2
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
3
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
4
Marketing-mix recommendations to manage value growth at P&G Asia-Pacific
Kumar, V.
;
Fan, Jia
;
Gulati, Rohit
;
Venkat, P.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 645-655
Persistent link: https://www.econbiz.de/10003884998
Saved in:
5
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
6
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
7
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
8
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
Saved in:
9
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
10
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
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