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Umashankar, Nita; Bhagwat, Yashoda; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 807-826

Persistent link: https://www.econbiz.de/10011779520

Saboo, Alok R.; Kumar, V.; Anand, Ankit - In: Journal of marketing 81 (2017) 6, pp. 42-61

Persistent link: https://www.econbiz.de/10011776890

Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836

Persistent link: https://www.econbiz.de/10011924769

Kumar, V.; Umashankar, Nita; Kim, Kihyun Hannah; … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 673-692

Persistent link: https://www.econbiz.de/10010468408

Lahiri, Avishek; Dogan, Orhan Bahadir; Kumar, V. - In: Journal of business research : JBR 168 (2023), pp. 1-13

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Kumar, V.; Pansari, Anita - In: Journal of international marketing 24 (2016) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10011460092

Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160

Persistent link: https://www.econbiz.de/10011996790

Kumar, V.; Nim, Nandini; Sharma, Amalesh - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 747-769

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Kumar, V.; Reinartz, Werner J. - In: Journal of marketing 80 (2016) 6, pp. 36-68

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Kumar, V.; Reinartz, Werner J. - 2018 - Third edition

Persistent link: https://www.econbiz.de/10011663789