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Assessing the influence of economic and customer experience factors on service purchase behaviors

Kumar, V.; Umashankar, Nita; Kim, Kihyun Hannah; … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 673-692

Persistent link: https://www.econbiz.de/10010468408

Can product returns make you money?

Petersen, J. Andrew; Kumar, V. - In: MIT sloan management review 51 (2009/10) 3, pp. 85-89

Persistent link: https://www.econbiz.de/10003971391

Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability

Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836

Persistent link: https://www.econbiz.de/10011924769

Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes

Saboo, Alok R.; Kumar, V.; Anand, Ankit - In: Journal of marketing 81 (2017) 6, pp. 42-61

Persistent link: https://www.econbiz.de/10011776890

Do loyal customers really pay more for services?

Umashankar, Nita; Bhagwat, Yashoda; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 807-826

Persistent link: https://www.econbiz.de/10011779520

Valuing Customer Engagement : Strategies to Measure and Maximize Profitability

Kumar, V. - 2024 - 2nd ed. 2024.

1.Overview of Customer Engagement -- 2. Customer Valuation Theory -- 3. Customer Engagement Value -- 4. Brand: “What Do You Think of Me?” -- 5. How Much are your Customers Worth? -- 6. When Brand Value Meets Customer Value -- 7. What’s the Word Out There? -- 8. Hey, Have You Heard About...