//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Determinants of passenger loya...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
79
Relationship marketing
79
Kundenwert
31
Customer value
27
Consumer behaviour
25
Konsumentenverhalten
25
Marketing management
15
Marketingmanagement
15
Customer satisfaction
12
Kundenzufriedenheit
12
Kundenmanagement
10
Customer integration
9
Kundenintegration
9
Measurement
9
Messung
9
Marketing theory
8
Marketingtheorie
8
Performance measurement
8
Performance-Messung
8
USA
8
United States
8
Firm performance
7
Theorie
7
Theory
7
Unternehmenserfolg
7
customer lifetime value
7
Einzelhandel
6
Retail trade
6
customer engagement
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer engagement
5
Lieferantenmanagement
5
Market research
5
Marktforschung
5
Supplier relationship management
5
Viral marketing
5
Virales Marketing
5
Beziehungsmanagement
4
Brand image
4
more ...
less ...
Online availability
All
Undetermined
30
Free
1
Type of publication
All
Article
62
Book / Working Paper
22
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Aufsatz im Buch
10
Book section
10
Festschrift
7
Lehrbuch
5
Arbeitspapier
2
Collection of articles of several authors
2
Glossar enthalten
2
Glossary included
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Textbook
2
Working Paper
2
Case study
1
Collection of articles written by one author
1
Einführung
1
Fallstudie
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
English
82
German
2
Author
All
Kumar, V.
Han, Heesup
146
Homburg, Christian
141
Bruhn, Manfred
128
Nijkamp, Peter
118
Pechlaner, Harald
85
Song, Haiyan
84
Brida, Juan Gabriel
78
Huber, Frank
77
Law, Chun Hung Roberts
76
Kozak, Metin
66
Smeral, Egon
66
Mattila, Anna S.
65
Verhoef, Peter C.
62
Herrmann, Andreas
61
Li, Gang
61
Bauer, Hans H.
60
Wong, IpKin Anthony
60
McAleer, Michael
59
Hall, Colin Michael
58
Law, Rob
57
Scott, Noel
57
Svensson, Göran
57
Dwyer, Larry M.
56
Tisdell, Clement A.
56
Buhalis, Dimitrios
55
Okumus, Fevzi
54
Stauss, Bernd
54
Bieger, Thomas
53
Gil Saura, Irene
53
Hollebeek, Linda D.
53
Mittal, Vikas
51
Chang, Chia-Lin
50
Huang, Songshan
50
Ryan, Chris
50
Zhang, Anming
50
Aksoy, Lerzan
49
Asongu, Simplice
49
Gursoy, Dogan
49
Lehto, Xinran Y.
49
more ...
less ...
Institution
All
INSEAD
1
Springer-Verlag GmbH
1
Published in...
All
Journal of marketing
10
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
7
Legends in marketing
7
Journal of international marketing
4
Journal of retailing
3
MSI reports : working paper series
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of service research
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing mix decisions : new perspectives and practices
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Palgrave Executive Essentials
1
Psychology & marketing
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Review of marketing research
1
Springer eBook Collection / Business and Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
84
Showing
1
-
10
of
84
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.
;
Umashankar, Nita
;
Kim, Kihyun Hannah
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
Saved in:
2
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
3
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
4
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
5
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
6
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
7
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
8
Why do salespeople quit? : an empirical examination of own and peer effects on salesperson turnover behavior
Sunder, Sarang
;
Kumar, V.
;
Goreczny, Ashley
;
Maurer, Todd
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 381-397
Persistent link: https://www.econbiz.de/10011697433
Saved in:
9
Building and sustaining profitable customer
loyalty
for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
Saved in:
10
Revisiting the satisfaction-
loyalty
relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->