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Is market orientation a source of sustainable competitive advantage or simply the cost of competing?

Kumar, V.; Jones, Eli; Venkatesan, Rajkumar; Leone, … - In: Journal of marketing 75 (2011) 1, pp. 16-30

Persistent link: https://www.econbiz.de/10008840474

Leveraging distribution to maximize firm performance in emerging markets

Kumar, V.; Sunder, Sarang; Sharma, Amalesh - In: Journal of retailing 91 (2015) 4, pp. 627-643

Persistent link: https://www.econbiz.de/10011422447

My plans for Journal of Marketing : an Editor in Chief's perspective

Kumar, V. - In: Journal of marketing 78 (2014) 4, pp. 1-3

Persistent link: https://www.econbiz.de/10010381375

Marketing communication strategies and consumer financial decision making : the role of national culture

Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63

Persistent link: https://www.econbiz.de/10010502724

Intelligent marketing : employing new-age technologies

Kumar, V. - 2021

Persistent link: https://www.econbiz.de/10012583692

Competititve advantage through engagement

Kumar, V.; Pansari, Anita - In: Journal of marketing research : JMR 53 (2016) 4, pp. 497-514

Persistent link: https://www.econbiz.de/10011537711

Managing customer profits : the power of habits

Shah, Denish; Kumar, V.; Kim, Kihyun Hannah - In: Journal of marketing research : JMR 51 (2014) 6, pp. 726-741

Persistent link: https://www.econbiz.de/10010471020

Sustainability as corporate culture of a brand for superior performance

Gupta, Suraksha; Kumar, V. - In: Journal of world business : JWB 48 (2013) 3, pp. 311-320

Persistent link: https://www.econbiz.de/10009771799

Handbook of research on customer equity in marketing

Kumar, V. (ed.); Shah, Denish (contributor) - 2015

comprehensive and authoritative guide on customer lifetime value and customer equity for marketing researchers, practitioners, and … returns to maximize customer equity / Eric T. Anderson -- 8. Word-of-mouth and marketing effects on customer equity / Shijin … approach to social media marketing / Gayatri Shukla -- pt. 5 IMPLEMENTING CUSTOMER EQUITY IN FIRMS -- 18. Implementing …

Persistent link: https://www.econbiz.de/10010475436

Interaction orientation and firm perfomance

Ramani, Girish; Kumar, V. - In: Journal of marketing 72 (2008) 1, pp. 27-45

Persistent link: https://www.econbiz.de/10003642959