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~person:"Laczniak, Gene R."
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Marketing
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Laczniak, Gene R.
Meffert, Heribert
231
Kotler, Philip
223
Bruhn, Manfred
177
Press, World Trade
173
Pepels, Werner
124
Kollmann, Tobias
111
Fritz, Wolfgang
110
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96
Irwin, Scott H.
94
Wirtz, Bernd W.
92
Wiedmann, Klaus-Peter
86
Peitz, Martin
79
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71
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70
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68
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65
Belz, Christian
64
Wilson, William W.
63
Good, Darrel L.
61
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59
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58
Cotterill, Ronald W.
55
Kirchgeorg, Manfred
54
Giovannetti, Emanuele
53
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53
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52
Tomczak, Torsten
52
Jabbar, Mohammad A.
51
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51
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51
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49
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49
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49
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48
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47
Zerres, Michael P.
47
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45
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43
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Journal of macromarketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Business and politics : B&P
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
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1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Macromarketing - a global focus ; Vol. 2
1
Marketing and the common good : essays from Notre Dame on societal impact
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ECONIS (ZBW)
17
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1
Growth versus retrenchement strategies in
marketing
: the Australian experience
Pecotich, Anthony
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
4
,
pp. 273-286
Persistent link: https://www.econbiz.de/10001041177
Saved in:
2
Conceptualisations of the consumer in
marketing
thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
3
The role of normative
marketing
ethics
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
Saved in:
4
Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Klein, Thomas A.
;
Laczniak, Gene R.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10011657526
Saved in:
5
Ethics in
marketing
: international cases and perspectives
Murphy, Patrick E.
;
Laczniak, Gene R.
;
Harris, Fiona
-
2017
-
Second edition
Persistent link: https://www.econbiz.de/10011586737
Saved in:
6
The "integrative justice model" as transformative justice for base-of-the-pyramid
marketing
Santos, Nicholas J. C.
;
Laczniak, Gene R.
;
Facca-Miess, …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 697-707
Persistent link: https://www.econbiz.de/10010481706
Saved in:
7
Ethics in
marketing
: international cases and perspectives
Murphy, Patrick E.
;
Laczniak, Gene R.
;
Prothero, Andrea
-
2012
Persistent link: https://www.econbiz.de/10009491926
Saved in:
8
Marketing
to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Santos, Nicholas J. C.
;
Laczniak, Gene R.
- In:
Business and politics : B&P
14
(
2012
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10009631555
Saved in:
9
Caritas in veritate : updating catholic social teaching for responsible
marketing
strategy
Laczniak, Gene R.
;
Klein, Thomas A.
;
Murphy, Patrick E.
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 105-118)
.
2014
Persistent link: https://www.econbiz.de/10009774185
Saved in:
10
Normative perspectives for ethical and socially responsible
marketing
Laczniak, Gene R.
;
Murphy, Patrick E.
-
2009
Persistent link: https://www.econbiz.de/10003876280
Saved in:
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