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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mattila, Anna S."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Subject
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Konsumentenverhalten
Mode
Consumer behaviour
354
Brand management
88
Markenführung
88
Brand image
70
Markenimage
70
Beziehungsmarketing
63
Relationship marketing
63
Brand
53
Markenartikel
53
Customer satisfaction
44
Emotion
44
Kundenzufriedenheit
44
Advertising effects
43
Luxury goods
43
Luxusgüter
43
Werbewirkung
43
Dienstleistungsqualität
36
Service quality
36
Internet marketing
28
Online-Marketing
28
Advertising
27
Werbung
27
Viral marketing
24
Virales Marketing
24
Online retailing
21
Online-Handel
21
Social Web
21
Social web
21
Corporate Social Responsibility
19
Corporate social responsibility
19
Gastronomie
19
Restaurant industry
19
Cultural identity
18
Kulturelle Identität
18
Australia
17
Australien
17
Beschwerdemanagement
17
Complaint management
17
Experiment
17
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Undetermined
186
Free
22
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Article
337
Book / Working Paper
19
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Article in journal
325
Aufsatz in Zeitschrift
325
Aufsatz im Buch
17
Book section
17
Collection of articles of several authors
8
Sammelwerk
8
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Reprint
2
Working Paper
2
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Language
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English
356
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Mattila, Anna S.
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
115
Belk, Russell W.
110
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
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Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Journal of business research : JBR
46
International journal of hospitality management
29
Journal of retailing and consumer services
17
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The journal of brand management : an international journal
8
The journal of services marketing
8
Journal of promotion management : innovations in planning and applied research
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business ethics : JOBE
6
Journal of hospitality marketing & management
6
Journal of international consumer marketing
6
Cornell hospitality quarterly : CQ
5
International journal of contemporary hospitality management
5
Journal of marketing communications
5
Journal of service management
5
International journal of consumer studies
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of travel and tourism marketing
4
The Cornell hospitality quarterly
4
Australasian marketing journal
3
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Psychology & marketing
3
The journal of consumer marketing
3
The journal of product & brand management
3
Tourism management : research, policies, practice
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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ECONIS (ZBW)
356
Showing
1
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10
of
356
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
7
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
8
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
9
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
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