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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Nayga, Rodolfo M."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Subject
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Konsumentenverhalten
Mode
Consumer behaviour
324
Brand management
84
Markenführung
84
Brand image
68
Markenimage
68
Brand
51
Markenartikel
51
Willingness to pay
46
Zahlungsbereitschaftsanalyse
46
Luxury goods
40
Luxusgüter
40
Advertising effects
38
Werbewirkung
38
Beziehungsmarketing
35
Relationship marketing
35
Emotion
32
Experiment
30
Advertising
24
Werbung
24
Internet marketing
23
Online-Marketing
23
Customer satisfaction
20
Food
20
Kundenzufriedenheit
20
Lebensmittel
20
Social Web
19
Social web
19
Product labelling
18
Warenkennzeichnung
18
Australia
17
Australien
17
Online retailing
17
Online-Handel
17
Viral marketing
17
Virales Marketing
17
Cultural identity
16
Kulturelle Identität
16
Schweden
16
Sweden
16
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Undetermined
154
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26
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Article
303
Book / Working Paper
23
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Article in journal
289
Aufsatz in Zeitschrift
289
Aufsatz im Buch
19
Book section
19
Collection of articles of several authors
8
Sammelwerk
8
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Conference paper
2
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2
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2
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Language
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English
326
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Nayga, Rodolfo M.
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Journal of business research : JBR
38
Journal of retailing and consumer services
15
Food policy : economics planning and politics of food and agriculture
10
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
European review of agricultural economics : ERAE
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Applied economic perspectives and policy
5
International journal of consumer studies
5
International journal of hospitality management
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Agricultural economics : the journal of the International Association of Agricultural Economists
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Agribusiness : an internat. journal
3
Australasian marketing journal
3
Canadian journal of agricultural economics : CJAE
3
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Psychology & marketing
3
The journal of consumer marketing
3
Agricultural and resource economics review : ARER
2
American journal of agricultural economics
2
Asian economic journal : journal of the East Asian Economic Association
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European review of agricultural economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of behavioral and experimental economics
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of economic behavior & organization : JEBO
2
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ECONIS (ZBW)
326
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1
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326
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
7
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
8
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
9
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
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