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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rajagopal"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
Consumer behaviour
309
Brand management
94
Markenführung
94
Brand image
76
Markenimage
76
Brand
57
Markenartikel
57
Luxury goods
40
Luxusgüter
40
Advertising effects
38
Beziehungsmarketing
38
Relationship marketing
38
Werbewirkung
38
Emotion
36
Mexico
25
Advertising
24
Internet marketing
24
Online-Marketing
24
Werbung
24
Mexiko
23
Customer satisfaction
21
Einzelhandel
21
Kundenzufriedenheit
21
Retail trade
21
Social Web
21
Social web
21
Marketing management
19
Marketingmanagement
19
Online retailing
19
Online-Handel
19
Australia
17
Australien
17
Viral marketing
17
Virales Marketing
17
Cultural identity
16
Kulturelle Identität
16
Fashion
15
Dienstleistungsqualität
14
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Undetermined
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20
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Article
282
Book / Working Paper
28
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Article in journal
267
Aufsatz in Zeitschrift
267
Aufsatz im Buch
20
Book section
20
Collection of articles of several authors
8
Sammelwerk
8
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Reprint
2
Working Paper
2
Accompanied by computer file
1
Bibliografie enthalten
1
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1
Elektronischer Datenträger als Beilage
1
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Language
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English
310
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Rajagopal
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rock, Bram de
49
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Institution
All
IGI Global
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Journal of business research : JBR
38
Journal of retailing and consumer services
15
Journal of promotion management : JPM
11
Journal of fashion marketing and management
9
Marketing intelligence & planning
9
The journal of brand management : an international journal
8
International journal of business innovation and research
7
Journal of international consumer marketing
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
International journal of consumer studies
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Australasian marketing journal
3
European journal of marketing : EJM
3
Psychology & marketing
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of business innovation and research : IJBIR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of productivity and quality management : IJPQM
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
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ECONIS (ZBW)
310
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1
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310
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date (oldest first)
1
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
4
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
7
Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores
Rajagopal
- In:
Global business & economics review
10
(
2008
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10003688424
Saved in:
8
Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal
;
Rajagopal, Amritanshu
-
2007
Persistent link: https://www.econbiz.de/10003669055
Saved in:
9
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
10
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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