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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Subject
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Konsumentenverhalten
Mode
Consumer behaviour
324
Brand management
98
Markenführung
98
Brand image
75
Markenimage
75
Emotion
60
Advertising effects
58
Werbewirkung
58
Brand
56
Markenartikel
56
Luxury goods
54
Luxusgüter
54
Advertising
45
Werbung
42
Beziehungsmarketing
40
Relationship marketing
40
Internet marketing
27
Online-Marketing
27
Social Web
24
Social web
24
Customer satisfaction
21
Kundenzufriedenheit
21
Viral marketing
21
Virales Marketing
21
Australia
17
Australien
17
Cultural identity
17
Kulturelle Identität
17
Online retailing
17
Online-Handel
17
Personality psychology
17
Persönlichkeitspsychologie
17
Designation of origin
14
Herkunftsbezeichnung
14
Marketing management
14
Marketingmanagement
14
Fashion
13
Globalisierung
13
Globalization
13
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Undetermined
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24
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Article
300
Book / Working Paper
26
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Article in journal
288
Aufsatz in Zeitschrift
288
Aufsatz im Buch
17
Book section
17
Collection of articles of several authors
8
Sammelwerk
8
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
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Language
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English
326
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Septianto, Felix
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Journal of business research : JBR
49
Journal of retailing and consumer services
32
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
9
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Psychology & marketing
6
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Australasian marketing journal
4
International journal of consumer studies
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing letters : a journal of research in marketing
3
The journal of consumer marketing
3
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
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ECONIS (ZBW)
326
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1
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326
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
Everyday "low price" or everyday "value"? : the interactive effects of framing and construal level on consumer purchase intentions
Septianto, Felix
;
Lee, Michael SW.
;
Putra, Pragea Geldoffy
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012431573
Saved in:
7
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
8
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
9
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
10
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
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