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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Thøgersen, John"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
Consumer behaviour
311
Brand management
84
Markenführung
84
Brand image
68
Markenimage
68
Brand
50
Markenartikel
50
Luxury goods
40
Luxusgüter
40
Advertising effects
37
Werbewirkung
37
Beziehungsmarketing
35
Relationship marketing
35
Emotion
31
Advertising
24
Werbung
24
Environmental consciousness
23
Umweltbewusstsein
23
Internet marketing
22
Online-Marketing
22
Customer satisfaction
20
Kundenzufriedenheit
20
Social Web
19
Social web
19
Australia
17
Australien
17
Viral marketing
17
Virales Marketing
17
Cultural identity
16
Designation of origin
16
Herkunftsbezeichnung
16
Kulturelle Identität
16
Online retailing
16
Online-Handel
16
Welt
16
World
16
Fashion
13
Globalisierung
13
Globalization
13
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Undetermined
135
Free
24
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Article
274
Book / Working Paper
37
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Article in journal
260
Aufsatz in Zeitschrift
260
Aufsatz im Buch
21
Book section
21
Collection of articles of several authors
11
Sammelwerk
11
Graue Literatur
9
Non-commercial literature
9
Arbeitspapier
8
Working Paper
8
Aufsatzsammlung
2
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2
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2
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2
Konferenzbeitrag
2
Reprint
2
Amtliche Publikation
1
Bibliografie enthalten
1
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1
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1
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Language
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English
310
Danish
1
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Thøgersen, John
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
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Institution
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Europäische Kommission / Gemeinsame Forschungsstelle
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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All
Journal of business research : JBR
39
Journal of retailing and consumer services
15
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
11
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of business ethics : JOBE
7
Journal of international consumer marketing
7
Journal of promotion management : innovations in planning and applied research
7
CeSaM working paper
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of consumer studies
6
Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
6
International marketing review
5
Journal of marketing communications
5
Psychology & marketing
5
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of retail & distribution management
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
Strategic change
2
The international review of retail, distribution and consumer research
2
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ECONIS (ZBW)
311
Showing
1
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10
of
311
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date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
7
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
8
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
9
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
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