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Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat; Phau, Ian - In: International journal of consumer studies 46 (2022) 6, pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
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Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian; Akintimehin, Olamide; Lee, Sean - In: Strategic change 31 (2022) 5, pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
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The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat; Phau, Ian - In: Marketing intelligence & planning 41 (2023) 5, pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
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Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.; Loureiro, Sandra Maria Correia; … - In: International journal of retail and distribution management 51 (2023) 2, pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
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Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian; Teah, Min - In: Direct marketing : an international journal 3 (2009) 2, pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
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"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve; Phau, Ian; Pougnet, Sonia - In: Young consumers : insight and ideas for responsible … 11 (2010) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
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Attitudes toward domestic and foreign luxury brand apparel : a comparison between status and non status seeking teenagers
Phau, Ian; Leng, Yip Siew - In: Journal of fashion marketing and management 12 (2008) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10003696372
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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
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Intentions towards the sustainability of young adults : a cross-cultural comparison
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 247-266
Persistent link: https://www.econbiz.de/10010393480