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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Rajagopal"
~person:"Walsh, Gianfranco"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Konsumentenverhalten
Mode
Consumer behaviour
291
Brand management
67
Markenführung
67
Brand image
53
Markenimage
53
Beziehungsmarketing
44
Relationship marketing
44
Brand
38
Markenartikel
38
Advertising effects
31
Werbewirkung
31
Emotion
27
Customer satisfaction
25
Mexico
25
Online-Marketing
25
Internet marketing
24
Kundenzufriedenheit
24
Mexiko
23
Social Web
23
Social web
23
Marketing management
22
Marketingmanagement
22
Online retailing
22
Online-Handel
22
Advertising
21
Einzelhandel
20
Retail trade
20
Werbung
20
Cultural identity
19
Kulturelle Identität
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Germany
16
Globalization
16
Kognition
16
Deutschland
15
Dienstleistungsqualität
15
Globalisierung
15
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Undetermined
120
Free
10
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Article
256
Book / Working Paper
23
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Article in journal
242
Aufsatz in Zeitschrift
242
Aufsatz im Buch
17
Book section
17
Collection of articles of several authors
7
Sammelwerk
7
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Conference paper
2
Hochschulschrift
2
Konferenzbeitrag
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Working Paper
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Accompanied by computer file
1
Aufgabensammlung
1
Bibliografie enthalten
1
Bibliography included
1
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1
Elektronischer Datenträger als Beilage
1
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1
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1
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Language
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English
261
German
18
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Rajagopal
Walsh, Gianfranco
Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Septianto, Felix
67
Agarwal, Sumit
66
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Foxall, Gordon R.
64
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
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Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Journal of business research : JBR
39
Journal of retailing and consumer services
12
Marketing : ZFP ; journal of research and management
9
International journal of business innovation and research
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International marketing review
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Psychology & marketing
5
European management journal
4
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
International journal of consumer studies
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Springer eBook Collection
3
The journal of product & brand management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International journal of business innovation and research : IJBIR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of productivity and quality management : IJPQM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Journal of transnational management : the official journal of the International Management Development Association
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing and multicultural diversity
2
Premier reference source
2
Qualitative market research : an international journal
2
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ECONIS (ZBW)
279
Showing
1
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10
of
279
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date (newest first)
date (oldest first)
1
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
3
Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal
;
Rajagopal, Amritanshu
-
2007
Persistent link: https://www.econbiz.de/10003669055
Saved in:
4
Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores
Rajagopal
- In:
Global business & economics review
10
(
2008
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10003688424
Saved in:
5
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
6
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
7
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
8
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
9
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
10
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
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