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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Kundenzufriedenheit"
~subject:"Mode"
~subject:"Viral marketing"
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Value brands : cheap or trendy...
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Kundenzufriedenheit
Mode
Viral marketing
Consumer behaviour
230
Konsumentenverhalten
230
Brand management
56
Markenführung
56
Beziehungsmarketing
54
Relationship marketing
54
Brand image
42
Markenimage
42
Advertising effects
29
Werbewirkung
29
Brand
28
Markenartikel
28
Customer satisfaction
26
Internet marketing
25
Online-Marketing
25
Online retailing
24
Online-Handel
24
Emotion
20
Advertising
19
Social Web
19
Social web
19
Werbung
19
Marketing management
18
Marketingmanagement
18
Virales Marketing
18
Einzelhandel
17
Retail trade
17
Cultural identity
16
Kulturelle Identität
16
Dienstleistungsqualität
13
Globalisierung
13
Globalization
13
Service quality
13
Distribution channel
12
Vertriebsweg
12
Internet
11
Product Placement
11
Product placement
11
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Article
44
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Article in journal
42
Aufsatz in Zeitschrift
42
Aufsatz im Buch
2
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2
Language
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English
46
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
59
Choi, Tsan-Ming
48
Ko, Eunju
39
Mattila, Anna S.
30
Usman, Osly
27
Henninger, Claudia E.
20
Prentice, Catherine
19
Wong, IpKin Anthony
19
Balaji, M. S.
18
Bilgihan, Anil
18
Filieri, Raffaele
16
Hyun, Sunghyup Sean
16
Mittal, Vikas
16
Prayag, Girish
16
Wu, Luorong
16
Huber, Frank
15
Jang, Soocheong
15
Ozuem, Wilson
15
Aksoy, Lerzan
14
Law, Chun Hung Roberts
14
Paul, Justin
14
Shen, Bin
14
Guercini, Simone
13
Söderlund, Magnus
13
Keiningham, Timothy
12
Klaus, Philipp
12
Madsen, Dag Øivind
12
Rita, Paulo
12
Ryding, Daniella
12
Sparks, Beverley
12
Bang, Nguyen
11
Bergler, Georg
11
Casidy, Riza
11
Dwivedi, Yogesh Kumar
11
Flavián Blanco, Carlos
11
Gustafsson, Anders
11
Jin, Byoungho
11
Karjaluoto, Heikki
11
Kim, Kyung Hoon
11
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Journal of retailing and consumer services
8
International journal of hospitality management
3
International journal of retail & distribution management
2
Journal of electronic commerce research : JECR
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
International journal of business performance management
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of service management
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing accountability for marketing and non-marketing outcomes
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
1
Universia business review : UBR
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
46
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
5
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
8
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
10
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
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