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~person:"Laroche, Michel"
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Consumer behaviour
55
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Laroche, Michel
Belk, Russell W.
116
Han, Heesup
115
Gierl, Heribert
109
Bauer, Hans H.
104
Huber, Frank
102
Grunert, Klaus G.
98
Mattila, Anna S.
98
Pelsmacker, Patrick de
92
Phau, Ian
91
Lusk, Jayson L.
85
Herrmann, Andreas
81
Wiedmann, Klaus-Peter
81
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
74
Dwivedi, Yogesh Kumar
70
Grewal, Dhruv
70
Khare, Arpita
70
Septianto, Felix
70
Wansink, Brian
69
Bagozzi, Richard P.
68
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Agarwal, Sumit
63
Chintagunta, Pradeep K.
63
Eisend, Martin
61
Gröppel-Klein, Andrea
61
Jang, Soocheong
61
Stavins, Joanna
61
Paul, Justin
60
Verhoef, Peter C.
60
Ko, Eunju
56
Janssen, Maarten C. W.
55
Walsh, Gianfranco
55
Warlop, Luk
53
Krishna, Aradhna
52
Thøgersen, John
52
Hoffmann, Stefan
50
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50
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Journal of business research : JBR
28
Journal of retailing and consumer services
4
International journal of consumer studies
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Cross-cultural and critical perspectives on brands
1
Handbook of strategic e-business management
1
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1
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1
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ECONIS (ZBW)
58
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1
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
2
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
3
Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel
;
Kiani, Isar
;
Economakis, Nectarios
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
Saved in:
4
What is this accent? : effects of accent and language in international advertising contexts
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Xu, Lu
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261
Saved in:
5
Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
6
A test of the effects of competition on consumer brand selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
7
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
8
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
9
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
10
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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