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A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach
Odekerken-Schröder, Gaby; De Wulf, Kristof; Reynolds, … - In: Research on international service marketing : a state …, (pp. 33-73). 2005
Persistent link: https://www.econbiz.de/10002976486
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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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Drivers of continuous usage : a consumer perspective on mobile payment service ecosystems
Ciuchita, Robert; Mahr, Dominik; Odekerken-Schröder, Gaby - In: Marketing and mobile financial services : a global …, (pp. 135-158). 2019
Persistent link: https://www.econbiz.de/10012003545
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"Deal with it" : how coping with e-service innovation affects the customer experience
Ciuchita, Robert; Mahr, Dominik; Odekerken-Schröder, Gaby - In: Journal of business research : JBR 103 (2019), pp. 130-141
Persistent link: https://www.econbiz.de/10012104123
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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - 2002
Persistent link: https://www.econbiz.de/10001780781
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The psychology behind commitment and loyalty : an empirical study in a bank setting
Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002
Persistent link: https://www.econbiz.de/10001780785
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The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002
Persistent link: https://www.econbiz.de/10001780786
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Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van; Odekerken-Schröder, Gaby; Wetzels, … - 2005
Persistent link: https://www.econbiz.de/10003082726
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Emotional communication by service robots : a research agenda
Becker, Marc; Efendić, Emir; Odekerken-Schröder, Gaby - In: Journal of service management 33 (2022) 4/5, pp. 675-687
Persistent link: https://www.econbiz.de/10013325742
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Customer comfort during service robot interactions
Becker, Marc; Mahr, Dominik; Odekerken-Schröder, Gaby - In: Service business 17 (2023) 1, pp. 137-165
Persistent link: https://www.econbiz.de/10014282882