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~person:"Levitt, Theodore"
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5
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Levitt, Theodore
Meffert, Heribert
41
Franses, Philip Hans
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Katona, George
26
Dichtl, Erwin
24
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23
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14
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11
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11
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11
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
3
ETB / Econ-Praxis
1
Harvard business review : HBR
1
Marketing management and strategy : a reader
1
McGraw-Hill series in marketing and advertising
1
Readings in basic marketing
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ECONIS (ZBW)
12
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1
The marketing mode : pathways to corporate growth
Levitt, Theodore
-
1969
Persistent link: https://www.econbiz.de/10000570267
Saved in:
2
Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore
-
1962
Persistent link: https://www.econbiz.de/10000052459
Saved in:
3
The marketing imagination
Levitt, Theodore
-
1983
Persistent link: https://www.econbiz.de/10000055205
Saved in:
4
Marketing for business growth
Levitt, Theodore
-
1974
Persistent link: https://www.econbiz.de/10000056854
Saved in:
5
Die Globalisierung der Märkte
Levitt, Theodore
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1984
)
4
,
pp. 19-27
Persistent link: https://www.econbiz.de/10003617212
Saved in:
6
Marketing-Kurzsichtigkeit
Levitt, Theodore
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1979
)
2
,
pp. 92-110
Persistent link: https://www.econbiz.de/10003617237
Saved in:
7
Der Verkaufsabschluß ist erst ein Anfang
Levitt, Theodore
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1985
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10003617242
Saved in:
8
Marketing myopia
Levitt, Theodore
- In:
Marketing management and strategy : a reader
,
(pp. 3-20)
.
1980
Persistent link: https://www.econbiz.de/10002370425
Saved in:
9
Marketing myopia
Levitt, Theodore
- In:
Readings in basic marketing
,
(pp. 36-51)
.
1978
Persistent link: https://www.econbiz.de/10002370430
Saved in:
10
Marketing imagination : die unbegrenzte Macht d. kreativen Marketing
Levitt, Theodore
-
1984
Persistent link: https://www.econbiz.de/10001451476
Saved in:
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