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~person:"Lim, Weng Marc"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Konsumentenverhalten
Marketing management
Marketing
13
Consumer behaviour
6
Marketingmanagement
6
Welt
5
World
5
B-to-B-Marketing
4
Bibliometrics
4
Bibliometrie
4
Business-to-business marketing
4
marketing
4
Management
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Challenger marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
International management
2
Internationales Management
2
Lieferantenmanagement
2
Marketing science
2
Marketing theory
2
Marketingtheorie
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
Practice
2
Relationship marketing
2
Social Web
2
Social media
2
Social web
2
Supplier relationship management
2
Sustainability
2
Sustainable development
2
Theory
2
bibliometric analysis
2
sustainability
2
B2B
1
Behavioral control
1
Beziehungsmarketing
1
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English
11
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Lim, Weng Marc
Kotler, Philip
71
Meffert, Heribert
28
Bruhn, Manfred
26
Kerin, Roger A.
23
Armstrong, Gary
21
Keller, Kevin Lane
20
Kirchgeorg, Manfred
20
Kuß, Alfred
20
Pepels, Werner
20
Hartley, Steven W.
19
Homburg, Christian
17
Peter, Jerome Paul
17
Wiedmann, Klaus-Peter
17
Sheth, Jagdish N.
15
Donnelly, James H.
14
Unger, Fritz
14
Tomczak, Torsten
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Helm, Roland
11
Huber, Frank
11
Gbadamosi, Ayantunji
10
Kleinaltenkamp, Michael
10
Adeola, Ogechi
9
Morgan, Neil A.
9
Runia, Peter
9
Vrontis, Demetris
9
Baker, Michael John
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Kreutzer, Ralf T.
8
Levinson, Jay Conrad
8
Parsons, Elizabeth
8
Sandıkçı, Özlem
8
Tadajewski, Mark
8
Bauer, Hans H.
7
Boone, Louis E.
7
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Journal of business research : JBR
4
Journal of business-to-business marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
11
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1
What will business-to-business marketers learn from neuro-
marketing
? : insights for business
marketing
practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
2
Challenger
marketing
Lim, Weng Marc
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 342-345
Persistent link: https://www.econbiz.de/10012162608
Saved in:
3
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
4
In defense of challenger
marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
5
Marketing
analytics : the bridge between customer psychology and
marketing
decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
6
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
7
The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for
marketing
theory, practice...
Lim, Weng Marc
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10013256367
Saved in:
8
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
9
Tribute to a
marketing
legend : commemorating the contributions of Shelby D. Hunt with implications for the future of
marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
10
Transformative
marketing
in the new normal : a novel practice-scholarly integrative review of business-to-business
marketing
mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
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