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Liozu, Stephan
Liu, Jin-tan
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Li, K. T.
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Chang, Chia-Lin
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Journal of revenue and pricing management
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Management decision : MD
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
38
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1
State of value-based-pricing survey : perceptions, challenges, and impact
Liozu, Stephan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011631891
Saved in:
2
Pricing and the sales force
Hinterhuber, Andreas
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10011346549
Saved in:
3
Value assessment and pricing capabilities : how to profit from value
Johansson, Magnus
;
Keränen, Joona
;
Hinterhuber, Andreas
; …
- In:
Journal of revenue and pricing management
14
(
2015
)
3
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011460118
Saved in:
4
Pricing ROI, pricing capabilities and firm performance
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of revenue and pricing management
14
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011460124
Saved in:
5
Pricing strategy implementation : translating pricing strategy into results
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012015929
Saved in:
6
Make pricing power a strategic priority for your business
Liozu, Stephan
- In:
Business horizons
62
(
2019
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10011995674
Saved in:
7
Dollarizing differentiation value : a practical guide for the quantification and the capture of customer value in B2B markets
Liozu, Stephan
-
2016
1. Value-based pricing is a methodology -- 2. The unique complexity of value-based pricing -- 3. Know your competition (step 1) -- 4. Know your customer segments (step 2) -- 5. Extract your true differentiation (step 3) -- 6. Quantify your differentiation value (step 4) -- 7. Understand the...
Persistent link: https://www.econbiz.de/10012101581
Saved in:
8
Pricing and human capital : a guide to developing a pricing career, managing pricing teams, and developing pricing skills
Liozu, Stephan
-
2016
Persistent link: https://www.econbiz.de/10011338082
Saved in:
9
The pricing journey : the organizational transformation toward pricing excellence
Liozu, Stephan
-
2015
Persistent link: https://www.econbiz.de/10010531207
Saved in:
10
The micro-foundations of pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of business research : JBR
76
(
2017
),
pp. 159-162
Persistent link: https://www.econbiz.de/10011712968
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