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The influence of tourists' expectations on purchase intention : linking marketing strategy for low-cost airlines
Chiu, Su-Chin; Liu, Chih-Hsing; Tu, Jin-Hua - In: Journal of air transport management 53 (2016), pp. 226-234
Persistent link: https://www.econbiz.de/10011546530
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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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Service quality and price perception of service : influence on word-of-mouth and revisit intention
Liu, Chih-Hsing; Lee, Tingko - In: Journal of air transport management 52 (2016), pp. 42-54
Persistent link: https://www.econbiz.de/10011602624
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How airline service quality determines the quantity of repurchase intention : mediate and moderate effects of brand quality and perceived value
Chen, Lu; Li, Yong-Quan; Liu, Chih-Hsing - In: Journal of air transport management 75 (2019), pp. 185-197
Persistent link: https://www.econbiz.de/10012112383
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How "quality" determines customer satisfaction : evidence from the mystery shoppers' evaluation
Liu, Chih-Hsing; Chou, Sheng-Fang; Gan, Bernard; Tu, Jin-Hua - In: The TQM journal : the international review of … 27 (2015) 5, pp. 576-590
Persistent link: https://www.econbiz.de/10011443173
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Impact of cultural contact on satisfaction and attachment : mediating roles of creative experiences and cultural memories
Li, Yong-Quan; Liu, Chih-Hsing - In: Journal of hospitality marketing & management 29 (2020) 2, pp. 221-245
Persistent link: https://www.econbiz.de/10012256130
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Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing - In: International journal of contemporary hospitality management 36 (2024) 3, pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
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The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour
Lee, Wei-Long; Liu, Chih-Hsing; Tseng, Tzu-Wen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209505
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Antecedents and consequences of new technology application behavior on word of mouth : the moderating roles of perceived interactivity
Liu, Chih-Hsing; Horng, Jeou-Shyan; Chou, Sheng-Fang; … - In: Journal of hospitality marketing & management 31 (2022) 7, pp. 872-898
Persistent link: https://www.econbiz.de/10013357143
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Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty
Fang, Yen-Po; Liu, Chih-Hsing - In: Journal of travel and tourism marketing 41 (2024) 6, pp. 849-863
Persistent link: https://www.econbiz.de/10014566336