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~person:"Lou, Chen"
~subject:"Consumer behaviour"
~subject:"Pricing strategy"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
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Lou, Chen
Septianto, Felix
19
Gierl, Heribert
14
Eisend, Martin
13
Yoon, Sukki
13
Pelsmacker, Patrick de
12
Wu, Linwan
12
Dahlén, Micael
11
Dens, Nathalie
11
Zaccour, Georges
10
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9
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9
Choi, Yung Kyun
9
Dodoo, Naa Amponsah
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Dwivedi, Yogesh Kumar
9
Evans, Nathaniel J.
9
Torres, Ivonne M.
9
Yoon, Hye Jin
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Bellman, Steven
8
Chan, Kara
8
Fogel, Joshua
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Rosengren, Sara
8
Schlosser, Rainer
8
Sreejesh, S.
8
Taylor, Charles Raymond
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Thaichon, Park
8
Zúñiga, Miguel Ángel
8
Hudders, Liselot
7
Martín Herrán, Guiomar
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Matthes, Jörg
7
Quach, Sara
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Smit, Edith G.
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Terlutter, Ralf
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Vashisht, Devika
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Arora, Taanika
6
Baek, Tae Hyun
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International journal of advertising : the review of marketing communications
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Journal of current issues and research in advertising
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Journal of promotion management : innovations in planning and applied research
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Which model looks most like me? : explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Lou, Chen
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 602-628
Persistent link: https://www.econbiz.de/10012586684
Saved in:
2
A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
Saved in:
3
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
4
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
5
Authentically fake? : how consumers respond to the influence of virtual influencers
Lou, Chen
;
Kiew, Siu Ting Josie
;
Chen, Tao
;
Lee, Tze …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 540-557
Persistent link: https://www.econbiz.de/10014339358
Saved in:
6
Realistic skin vs. flawless skin : explicating the appeal of retouch-free advertising among Chinese women
Yang, Tingting
;
Lou, Chen
;
Tandoc, Edson C. <Jr.>
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1315-1351
Persistent link: https://www.econbiz.de/10014450203
Saved in:
7
Social media influencers and followers : theorization of a trans-parasocial relation and explication of its implications for influencer advertising
Lou, Chen
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10013362230
Saved in:
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