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Which model looks most like me? : explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Lou, Chen; Tse, Caleb H. - In: International journal of advertising : the review of … 40 (2021) 4, pp. 602-628
Persistent link: https://www.econbiz.de/10012586684
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The key to 360-degree video advertising : an examination of the degree of narrative structure
Feng, Yang; Xie, Quan; Lou, Chen - In: Journal of advertising 48 (2019) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10012201408
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A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen; Ma, Wenjuan; Feng, Yang - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
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Transcendent brand activism advertising : explicating the roles of color and message framing in advertising effectiveness
Zhou, Xuan; Lou, Chen; Huang, Xun Irene - In: Journal of advertising 53 (2024) 2, pp. 183-199
Persistent link: https://www.econbiz.de/10014575219
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Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen; Taylor, Charles Robert; Zhou, Xuan - In: Journal of current issues and research in advertising 44 (2023) 1, pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
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Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen; Zhou, Xuan; Huang, Xun Irene; Qiu, Chen; … - In: International journal of advertising : the review of … 42 (2023) 5, pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
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Authentically fake? : how consumers respond to the influence of virtual influencers
Lou, Chen; Kiew, Siu Ting Josie; Chen, Tao; Lee, Tze … - In: Journal of advertising 52 (2023) 4, pp. 540-557
Persistent link: https://www.econbiz.de/10014339358
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Realistic skin vs. flawless skin : explicating the appeal of retouch-free advertising among Chinese women
Yang, Tingting; Lou, Chen; Tandoc, Edson C. <Jr.> - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1315-1351
Persistent link: https://www.econbiz.de/10014450203
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Social media influencers and followers : theorization of a trans-parasocial relation and explication of its implications for influencer advertising
Lou, Chen - In: Journal of advertising 51 (2022) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10013362230