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~person:"Loureiro, Sandra Maria Correia"
~person:"Nayga, Rodolfo M."
~person:"Pelsmacker, Patrick de"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Value brands : cheap or trendy...
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Beziehungsmarketing
Konsumentenverhalten
Consumer behaviour
189
Brand management
46
Markenführung
46
Willingness to pay
41
Zahlungsbereitschaftsanalyse
41
Brand image
37
Markenimage
37
Advertising effects
29
Werbewirkung
29
Experiment
28
Relationship marketing
26
Brand
22
Markenartikel
21
Food
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Lebensmittel
20
Social Web
19
Social web
19
Advertising
18
Product labelling
18
Warenkennzeichnung
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Werbung
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Emotion
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Internet marketing
17
Online-Marketing
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Schweden
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Sweden
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Viral marketing
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Virales Marketing
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Customer satisfaction
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Kundenzufriedenheit
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USA
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Product placement
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Graue Literatur
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English
187
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Loureiro, Sandra Maria Correia
Nayga, Rodolfo M.
Pelsmacker, Patrick de
Han, Heesup
117
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Huber, Frank
87
Lusk, Jayson L.
83
Phau, Ian
83
Gierl, Heribert
79
Herrmann, Andreas
78
Bauer, Hans H.
77
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Septianto, Felix
67
Agarwal, Sumit
66
Stavins, Joanna
66
Wansink, Brian
65
Foxall, Gordon R.
64
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Ko, Eunju
56
Laroche, Michel
55
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
50
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Food policy : economics planning and politics of food and agriculture
10
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
European review of agricultural economics : ERAE
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
Applied economic perspectives and policy
5
International journal of hospitality management
5
Agricultural economics : the journal of the International Association of Agricultural Economists
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
4
Agribusiness : an internat. journal
3
Canadian journal of agricultural economics : CJAE
3
International journal of consumer studies
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Agricultural and resource economics review : ARER
2
American journal of agricultural economics
2
Asian economic journal : journal of the East Asian Economic Association
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European review of agricultural economics
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of behavioral and experimental economics
2
Journal of business ethics : JOBE
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of economic behavior & organization : JEBO
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
2
The Australian journal of agricultural and resource economics
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Acta agriculturae Scandinavica / C : an official journal of the Nordic Association of Agricultural Scientists (NJF)
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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ECONIS (ZBW)
187
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1
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187
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
6
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
7
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
9
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
10
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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