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~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Brand management
Konsumentenverhalten
Consumer behaviour
107
Markenführung
44
Brand image
35
Markenimage
35
Advertising effects
26
Werbewirkung
26
Beziehungsmarketing
23
Relationship marketing
23
Brand
20
Markenartikel
19
Advertising
18
Social Web
18
Social web
18
Werbung
18
Internet marketing
15
Online-Marketing
15
Viral marketing
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Virales Marketing
15
Customer satisfaction
14
Emotion
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Kundenzufriedenheit
14
Product Placement
10
Product placement
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Belgien
7
Belgium
7
Customer engagement
7
Einzelhandel
7
Marketing management
7
Marketingmanagement
7
Retail trade
7
Cognition
6
Customer integration
6
Dienstleistungsqualität
6
Fashion
6
Kognition
6
Kundenintegration
6
Mode
6
Personality psychology
6
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Article
105
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2
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Article in journal
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107
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10
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Collection of articles of several authors
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Conference paper
2
Graue Literatur
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Konferenzbeitrag
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Non-commercial literature
2
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2
Working Paper
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Language
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English
107
Author
All
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
114
Mattila, Anna S.
98
Phau, Ian
76
Lusk, Jayson L.
75
Gierl, Heribert
71
Khare, Arpita
68
Dwivedi, Yogesh Kumar
64
Septianto, Felix
61
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Jang, Soocheong
58
Belk, Russell W.
56
Paul, Justin
55
Herrmann, Andreas
51
Ko, Eunju
50
Laroche, Michel
49
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
45
Sharma, Piyush
43
Diamantopoulos, Adamantios
42
Bang, Nguyen
41
Thaichon, Park
40
Das, Gopal
39
Rajagopal
39
Kim, Seongseop
38
Ko, Yong Jae
38
Melewar, T. C.
38
Vrontis, Demetris
38
Wiedmann, Klaus-Peter
38
Park, Jungkun
37
Eisend, Martin
36
Rahman, Zillur
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
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Published in...
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Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business and psychology
1
Journal of communication management
1
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ECONIS (ZBW)
107
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1
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107
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
8
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
9
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
10
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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