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~person:"Loureiro, Sandra Maria Correia"
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Customer Management aus Sicht...
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Beziehungsmarketing
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16
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Loureiro, Sandra Maria Correia
Bruhn, Manfred
116
Homburg, Christian
108
Kumar, V.
80
Vargo, Stephen L.
63
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Herrmann, Andreas
50
Hollebeek, Linda D.
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Bauer, Hans H.
46
Piller, Frank T.
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Grönroos, Christian
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Stauss, Bernd
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Krafft, Manfred
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Lusch, Robert F.
41
Palmatier, Robert W.
41
Edvardsson, Bo
38
Gil Saura, Irene
38
Mattila, Anna S.
38
Svensson, Göran
35
Thaichon, Park
35
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Eggert, Andreas
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Kleinaltenkamp, Michael
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Mittal, Vikas
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Neslin, Scott A.
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Prentice, Catherine
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Payne, Adrian
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Reichwald, Ralf
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Sheth, Jagdish N.
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Evanschitzky, Heiner
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Reinartz, Werner J.
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Töpfer, Armin
29
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Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
4
International journal of hospitality management
2
The journal of brand management : an international journal
2
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Journal of travel and tourism marketing
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
29
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11
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
Saved in:
12
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
13
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
14
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
15
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
16
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
17
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
18
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
19
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
20
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
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