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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171

Persistent link: https://www.econbiz.de/10012176591

How corporate social responsibility initiatives in social media affect awareness and customer engagement

Loureiro, Sandra Maria Correia; Lopes, João - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 419-438

Persistent link: https://www.econbiz.de/10012179034

Exploring the determinants of instagram as a social network for online consumer-brand relationship

Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 354-366

Persistent link: https://www.econbiz.de/10012179030

In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content

Langaro, Daniela; Loureiro, Sandra Maria Correia; … - In: Journal of marketing communications 30 (2024) 3, pp. 301-317

Persistent link: https://www.econbiz.de/10014529297

Exploring behavioural branding, brand love and brand co-creation

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526

Persistent link: https://www.econbiz.de/10011587801

Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

Persistent link: https://www.econbiz.de/10011316447

Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth

Loureiro, Sandra Maria Correia; Ribeiro, Lara - In: Journal of promotion management : JPM 20 (2014) 4, pp. 452-469

Persistent link: https://www.econbiz.de/10010489058

The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer

Rosário, João Ferreira do; Loureiro, Sandra Maria Correia - In: International journal of internet marketing and … 15 (2021) 4, pp. 429-449

Persistent link: https://www.econbiz.de/10012670680

Exploring the power of electronic word-of-mouth in the services industry

Loureiro, Sandra Maria Correia (ed.); … - 2020

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Persistent link: https://www.econbiz.de/10012394328

Analysing consumer-brand engagement through appreciative listening on social network platforms

Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313

Persistent link: https://www.econbiz.de/10012179025