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~person:"Loureiro, Sandra Maria Correia"
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Consumer behaviour
67
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67
Brand management
38
Markenführung
38
Brand image
28
Markenimage
28
Beziehungsmarketing
27
Relationship marketing
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Loureiro, Sandra Maria Correia
Esch, Franz-Rudolf
158
Huber, Frank
147
Franses, Philip Hans
143
Burmann, Christoph
140
Han, Heesup
122
Bauer, Hans H.
119
Belk, Russell W.
116
Herrmann, Andreas
110
Phau, Ian
108
Mattila, Anna S.
106
Grunert, Klaus G.
103
Bruhn, Manfred
101
Wiedmann, Klaus-Peter
100
Grewal, Dhruv
97
Levy, Daniel
96
Swoboda, Bernhard
96
Baumgarth, Carsten
95
Gierl, Heribert
93
Rajagopal
92
Ahlert, Dieter
90
Sheth, Jagdish N.
89
Verhoef, Peter C.
89
Khare, Arpita
87
Meffert, Heribert
87
Lusk, Jayson L.
85
Foxall, Gordon R.
84
Melewar, T. C.
82
Chintagunta, Pradeep K.
80
Hildebrandt, Lutz
78
Usman, Osly
77
Wansink, Brian
76
Ha Nam Khanh, Giao
74
Keller, Kevin Lane
74
Volle, Pierre
73
Bagozzi, Richard P.
72
Laroche, Michel
72
Parguel, Béatrice
72
Nayga, Rodolfo M.
71
Septianto, Felix
71
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Journal of promotion management : innovations in planning and applied research
10
Journal of retailing and consumer services
8
International journal of hospitality management
5
International journal of consumer studies
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
EuroMed journal of business
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
1
Italian journal of marketing : ITJM
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Qualitative market research : an international journal
1
The journal of business & industrial marketing
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ECONIS (ZBW)
77
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1
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
2
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
3
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
4
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
5
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
6
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
7
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
8
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
9
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
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