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Lusch, Robert F.
Tadajewski, Mark
79
Shaheen, Susan
60
Hunt, Shelby D.
52
Sheth, Jagdish N.
50
Kotler, Philip
42
Harvey, John T
40
Ogden, Joan M
37
Vargo, Stephen L.
34
Shoup, Donald
33
Mokhtarian, Patricia L
31
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Rodier, Caroline J.
28
Sperling, Dan
28
Bertino, Elisa
27
Cervero, Robert
27
Clemens, Michael A.
25
Maclaran, Pauline
25
Wachs, Martin
24
Yang, Christopher
24
Shaw, Eric H.
23
Sperling, Daniel
23
Brown, Stephen
22
O'Donoghue, Cathal
22
Sologon, Denisa Maria
22
Grönroos, Christian
21
Delucchi, Mark
20
Frick, Joachim R.
20
Homburg, Christian
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Saren, Michael
20
Grabka, Markus M.
19
Jones, David
19
Kuß, Alfred
19
Peichl, Andreas
19
Svarer, Michael
19
Handy, Susan L
18
Bruhn, Manfred
17
Kurani, Kenneth S
17
Lave, Charles
17
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Journal of the Academy of Marketing Science
5
European journal of marketing : EJM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Review of marketing research
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
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Journal of international marketing
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Journal of retailing
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Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
2
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
3
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
4
Service innovation : a service-dominant logic perspective
Lusch, Robert F.
;
Nambisan, Satish
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10010505863
Saved in:
5
Inversions of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Marketing theory
14
(
2014
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
Saved in:
6
Robert F. Lusch : one of a kind scholar and a macromarketer
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 317-320
Persistent link: https://www.econbiz.de/10011750622
Saved in:
7
Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
Saved in:
8
"Relationship" in transition : an introduction to the special issue on relationship and service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 167-168
Persistent link: https://www.econbiz.de/10008758138
Saved in:
9
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
10
A service-dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
The SAGE handbook of marketing theory
,
(pp. 219-234)
.
2010
Persistent link: https://www.econbiz.de/10003923125
Saved in:
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