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Product and new product management
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337121
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Innovation diffusion models of new product acceptance : a reexamination
Mahajan, Vijay - In: Innovation diffusion models of new product acceptance, (pp. 3-25). 1986
Persistent link: https://www.econbiz.de/10001308546
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Business synergy does not always pay off
Mahajan, Vijay - In: Long range planning : LRP ; international journal of … 21 (1988) 1, pp. 59-65
Persistent link: https://www.econbiz.de/10001050645
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Assessing the impact of patent infringement on new product sales
Mahajan, Vijay - In: Technological forecasting & social change : an … 28 (1985) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10001016872
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New-product forecasting : models and applications
Wind, Yoram (ed.); Mahajan, Vijay (contributor);  … - 1981
Persistent link: https://www.econbiz.de/10013502063
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Marketing hype : a new perspective for new product research and introduction
Wind, Jerry - In: The journal of product innovation management : an … 4 (1987) 1, pp. 43-49
Persistent link: https://www.econbiz.de/10001046001
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The challenge of digital marketing
Wind, Jerry; Mahajan, Vijay - In: Digital marketing : global strategies from the world's …, (pp. 3-25). 2001
Persistent link: https://www.econbiz.de/10001599854
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Digital marketing : global strategies from the world's leading experts
Wind, Jerry - 2001
Persistent link: https://www.econbiz.de/10001466244
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Digital marketing : global strategies from the world`s leading experts
Wind, Jerry; Mahajan, Vijay - 2001
Persistent link: https://www.econbiz.de/10004765405
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The Dot.com Retail Failures of 2000: Were There Any Winners?
Mahajan, Vijay; Srinivasan, Raji; Wind, Jerry - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 474-486
Persistent link: https://www.econbiz.de/10006151471