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~person:"Malhotra, Naresh K."
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Malhotra, Naresh K.
Kapferer, Clodwig
63
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43
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36
Berekoven, Ludwig
34
Hruschka, Harald
34
Homburg, Christian
33
Sheth, Jagdish N.
32
Decker, Reinhold
30
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30
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29
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29
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28
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27
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24
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24
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23
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23
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22
Hair, Joseph F.
22
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22
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22
Wind, Yoram
22
Dichtl, Erwin
21
Lehmann, Donald R.
21
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21
Wedel, Michel
21
Diller, Hermann
20
Kamakura, Wagner A.
20
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20
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20
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19
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18
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Review of marketing research
11
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7
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2
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ECONIS (ZBW)
53
USB Cologne (EcoSocSci)
8
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1
Information load and consumer decision making
Malhotra, Naresh K.
- In:
Journal of consumer research : JCR ; an …
8
(
1982
)
4
,
pp. 419-430
Persistent link: https://www.econbiz.de/10002422117
Saved in:
2
The information overload controversy : an alternative viewpoint
Malhotra, Naresh K.
- In:
Journal of marketing
46
(
1982
)
2
,
pp. 27-37
Persistent link: https://www.econbiz.de/10002422126
Saved in:
3
Multi-stage information processing behavior : an experimental investigation
Malhotra, Naresh K.
- In:
Journal of the Academy of Marketing Science
10
(
1982
)
1/2
,
pp. 54-71
Persistent link: https://www.econbiz.de/10002422135
Saved in:
4
A threshold model of store choice
Malhotra, Naresh K.
- In:
Journal of retailing
59
(
1983
)
2
,
pp. 3-21
Persistent link: https://www.econbiz.de/10002422144
Saved in:
5
Dogmatism as a moderator of banking behavior and attitudes
Jain, Arun K.
;
Pinson, Christian
;
Malhotra, Naresh K.
-
1981
Persistent link: https://www.econbiz.de/10003059717
Saved in:
6
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
7
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
8
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
9
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
10
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
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