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Contrasting the drivers of switching intent and switching bhavior in contractual service settings
Wirtz, Jochen; Xiao, Ping; Chiang, Jeongwen; Malhotra, … - In: Journal of retailing 90 (2014) 4, pp. 463-480
Persistent link: https://www.econbiz.de/10010473276
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Marketing research : an applied approach
Malhotra, Naresh K.; Nunan, Daniel; Birks, David F. - 2017 - Fifth edition
Persistent link: https://www.econbiz.de/10011625827
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Basic marketing research : integration of social media
Malhotra, Naresh K. - 2012 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009301814
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Essentials of marketing research
Malhotra, Naresh K.; Wills, Peter A. - 2013
Persistent link: https://www.econbiz.de/10009739762
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Fundamentals of marketing research
Malhotra, Naresh K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003445665
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Basic marketing research : a decision-making approach
Malhotra, Naresh K.; Peterson, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003119627
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Basic marketing research : a decision-making approach
Malhotra, Naresh K.; Peterson, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004857839
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Fundamentals of marketing research
Malhotra, Naresh K. (contributor)
Persistent link: https://www.econbiz.de/10004842217
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Basic marketing research : integration of social media
Malhotra, Naresh K. - 2012 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009346013