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~person:"Malshe, Avinash"
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Marketing
12
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7
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Perception
5
Salespeople
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Malshe, Avinash
Benjamin, Gary L.
380
Kotler, Philip
222
Meffert, Heribert
213
Bruhn, Manfred
174
Irwin, Scott H.
150
Richardson, James W.
148
Heffernan, Peter J.
132
Pepels, Werner
120
Outlaw, Joe L.
113
Theuvsen, Ludwig
111
Jayne, Thomas S.
104
Kaiser, Harry M.
101
Good, Darrel L.
98
Koo, Won W.
97
Jabbar, Mohammad A.
95
Anderson, David P.
94
Wilson, William W.
93
Spiller, Achim
85
Francl, Terry
82
Cotterill, Ronald W.
75
Fritz, Wolfgang
73
LaDue, Eddy L.
71
Fritz, Melanie
68
Boehlje, Michael
67
Mishra, Ashok K.
66
Taylor, Richard D.
66
Swinnen, Johan F.M.
65
Anderson, Kym
64
Knutson, Ronald D.
63
Richards, Timothy J.
63
Wiedmann, Klaus-Peter
63
Belz, Christian
62
Leistritz, F. Larry
61
Singer, Mike A.
61
Brorsen, B. Wade
60
Garcia, Philip
59
Gustafson, Cole R.
59
Hudson, Darren
59
Reardon, Thomas
58
Homburg, Christian
57
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of personal selling & sales management : JPSSM
2
Journal of Business & Industrial Marketing
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Selling and sales force management collection
1
Strategic sales and strategic marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
10
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1
Other ZBW resources
1
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1
The Paradoxical Effects of Interactive Information Technology on Sales-
Marketing
Interface Communication1
Keszey, Tamara
;
Biemans, Wim
;
Malshe, Avinash
-
2013
Persistent link: https://www.econbiz.de/10011287888
Saved in:
2
Sales buy-in of
marketing
strategies : exploration of its nuances antecedents, and contextual conditions
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
3
,
pp. 207-225
Persistent link: https://www.econbiz.de/10003882814
Saved in:
3
Strategic sales organizations : transformation challenges and facilitators within the sales-
marketing
interface
Malshe, Avinash
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
Saved in:
4
Marketing
-sales interface configurations in B2B firms
Biemans, Wim G.
;
Brenčič, Maja Makovec
;
Malshe, Avinash
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Saved in:
5
Strategic sales organizations : transformation challenges and facilitators within the sales-
marketing
interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
6
An exploration of key connections within sales-
marketing
interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
7
The
marketing
-sales interface at the interface : creating market-based capabilities through organizational synergy
Hughes, Douglas E.
;
Le Bon, Joël
;
Malshe, Avinash
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10009505535
Saved in:
8
Sales-
marketing
interface in Saudi Arabia : a commentary
Rouziès, Dominique
;
Segalla, Michael
- In:
Journal of business research : JBR
65
(
2012
)
9
,
pp. 1298-1300
Persistent link: https://www.econbiz.de/10009562029
Saved in:
9
The sales-
marketing
interface : a systematic literature review and directions for future research
Biemans, Wim G.
;
Malshe, Avinash
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
Saved in:
10
Understanding the sales-
marketing
interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
Saved in:
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