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Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 60 (2017), pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
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Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa; Casado-Díaz, Ana B.; Mattila, Anna S. - In: Journal of business research : JBR 68 (2015) 7, pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
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The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer; Borges, Adilson; Pinto, Diego Costa - In: European journal of marketing 56 (2022) 12, pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
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The impact of environmental messages on consumer responses to plant-based meat : does language style matter?
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 107 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10014227202
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The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna; Andreu, Luisa; Ribeiro, … - In: Journal of hospitality marketing & management 31 (2022) 7, pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
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The impact of servicescape cues on consumer prepurchase authenticity assessment and patronage intentions to ethnic restaurants
Wang, Chen-Ya; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 3, pp. 346-372
Persistent link: https://www.econbiz.de/10011313049
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Does advertising spending improve sales performance?
Assaf, A. Georges; Josiassen, Alexander; Mattila, Anna S.; … - In: International journal of hospitality management 48 (2015), pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
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Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi; Hwang, Yoo Hee; Mattila, Anna S. - In: International journal of hospitality management 97 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
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The impact of power on service customers’ willingness to post online reviews
Wu, Luorong; Mattila, Anna S.; Wang, Chen-Ya; Hanks, Lydia - In: Journal of service research : JSR 19 (2016) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10011485452