//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"McDonald, Malcolm"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modern marketing management :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
23
Marketing
18
Marketing management
18
Strategische Planung
8
Marketingkonzept
7
Marktsegmentierung
7
Markenartikel
5
Market segmentation
5
Produktmanagement
4
Profitability
4
Rentabilität
4
Strategisches Management
4
Theorie
4
Theory
4
Einführung
3
Kundengruppenmanagement
3
Marketingstrategie
3
Ratgeber
3
Brand
2
Brand management
2
Dienstleistungsmarketing
2
Effizienz
2
Kundenmanagement
2
Management
2
Markenführung
2
Measurement
2
Messung
2
Services marketing
2
USA
2
United States
2
Aufsatzsammlung
1
Binnenmarkt
1
Brand image
1
Competitive advantage
1
Competitive strategy
1
Consumer behaviour
1
Coronavirus
1
Cost effectiveness
1
Covid-19
1
Customer relations
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
43
Article
6
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Guidebook
3
Ratgeber
3
Aufsatz im Buch
2
Book section
2
Lehrbuch
2
Textbook
2
Bibliografie
1
Einführung
1
more ...
less ...
Language
All
English
44
German
2
Undetermined
2
French
1
Author
All
McDonald, Malcolm
Bruhn, Manfred
298
Kotler, Philip
214
Meffert, Heribert
193
Pepels, Werner
192
Homburg, Christian
171
Wiedmann, Klaus-Peter
135
Huber, Frank
129
Bauer, Hans H.
112
Diller, Hermann
102
Esch, Franz-Rudolf
100
Belz, Christian
99
Tomczak, Torsten
89
Backhaus, Klaus
79
Kreutzer, Ralf T.
71
Sheth, Jagdish N.
70
Ahlert, Dieter
69
Burmann, Christoph
69
Fritz, Wolfgang
69
Albers, Sönke
66
Kleinaltenkamp, Michael
66
Kumar, V.
65
Sträßer, Anne-Katrin
65
Kirchgeorg, Manfred
62
Kuß, Alfred
62
Heinemann, Gerrit
61
Keller, Kevin Lane
58
Wirtz, Bernd W.
56
Aaker, David A.
54
Reinecke, Sven
51
Silberer, Günter
51
Krafft, Manfred
50
Olbrich, Rainer
48
Fantapié Altobelli, Claudia
46
Herrmann, Andreas
46
Simon, Hermann
45
Unger, Fritz
45
Berndt, Ralph
44
Zanger, Cornelia
44
Armstrong, Gary
42
more ...
less ...
Institution
All
NetLibrary, Inc
1
Published in...
All
The marketing book
2
Cranfield management series
1
EBSCOhost eBook Collection
1
International management and strategy
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Macmillan business
1
Marketing : metaphors and metamorphosis
1
Marketing intelligence & planning
1
Metropolitan professional
1
The Marketing series / Professional development
1
The marketing series / Professional development
1
more ...
less ...
Source
All
USB Cologne (EcoSocSci)
25
ECONIS (ZBW)
24
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden
;
McDonald, Malcolm
-
1994
-
1. publ
Persistent link: https://www.econbiz.de/10000412511
Saved in:
2
Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2011
-
1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Saved in:
3
Marketing plans : how to prepare them, how to use them
McDonald, Malcolm
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003401829
Saved in:
4
Marketingpläne : eine Einführung für die praktische Anwendung
McDonald, Malcolm
-
2008
-
6. Aufl.
Persistent link: https://www.econbiz.de/10003751051
Saved in:
5
The new marketing : transforming the corporate future
McDonald, Malcolm
;
Wilson, Hugh
-
2002
Persistent link: https://www.econbiz.de/10004711153
Saved in:
6
Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2009
Persistent link: https://www.econbiz.de/10004938130
Saved in:
7
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
8
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
Saved in:
9
Key account management : learning from supplier and customer perspectives
McDonald, Malcolm
;
Rogers, Beth
-
1997
Persistent link: https://www.econbiz.de/10004319675
Saved in:
10
Key account management : the definitive guide
McDonald, Malcolm
;
Woodburn, Diana
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10004114557
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->