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Marketing
49
Marketingmanagement
10
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8
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6
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5
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McDonald, Malcolm
Bruhn, Manfred
385
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288
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265
Homburg, Christian
250
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226
Huber, Frank
195
Wiedmann, Klaus-Peter
174
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155
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132
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114
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112
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111
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107
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98
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95
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94
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94
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90
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89
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89
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83
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82
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79
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76
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74
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73
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72
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71
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70
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69
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68
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65
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65
Verhoef, Peter C.
65
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62
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62
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61
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60
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USB Cologne (EcoSocSci)
39
ECONIS (ZBW)
22
Other ZBW resources
6
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1
Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm
(
contributor
);
Simms, Jane
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004731931
Saved in:
2
Key account plans : the practitioners guide to profitable planning
Ryals, Lynette
;
McDonald, Malcolm
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004896716
Saved in:
3
Marketing
accountability : a new metrics model to measure
marketing
effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2011
-
1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Saved in:
4
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
5
Marketing
plans <dt.>
McDonald, Malcolm
-
2008
-
6. Aufl.
Persistent link: https://www.econbiz.de/10003751051
Saved in:
6
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003401829
Saved in:
7
Marketing
: a complete guide in pictures
McDonald, Malcolm
;
Morris, Peter
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004421892
Saved in:
8
Marketing
plans that work
McDonald, Malcolm
;
Keegan, Warren J.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004692947
Saved in:
9
Marketing
in manageable bites : for busy managers and overworked students
Meldrum, Mike
;
McDonald, Malcolm
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10004724331
Saved in:
10
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10004711147
Saved in:
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