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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Creating powerful brands
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Creating powerful brands
De Chernatony, L. - 2011 - Fourth edition.
Persistent link: https://www.econbiz.de/10014499158
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Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
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Marketing plans <dt.>
McDonald, Malcolm - 2008 - 6. Aufl.
Persistent link: https://www.econbiz.de/10003751051
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10003401829
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Marketing : a complete guide in pictures
McDonald, Malcolm; Morris, Peter - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004421892
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Marketing plans that work
McDonald, Malcolm; Keegan, Warren J. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004692947
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Marketing in manageable bites : for busy managers and overworked students
Meldrum, Mike; McDonald, Malcolm - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004724331