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Melewar, T. C.
Zerfaß, Ansgar
85
Lies, Jan
69
Bruhn, Manfred
64
Kaiser, Harry M.
60
Eisend, Martin
49
Röttger, Ulrike
45
Bentele, Günter
42
Esch, Franz-Rudolf
39
Coombs, W. Timothy
38
Heath, Robert L.
38
Taylor, Charles Raymond
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Pelsmacker, Patrick de
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Pflaum, Dieter
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Nickel, Volker
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Anderson, Simon P.
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Kind, Hans Jarle
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Okazaki, Shintaro
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Diehl, Sandra
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Gierl, Heribert
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Hundhausen, Carl
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Rosengren, Sara
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Saffer, Henry
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Septianto, Felix
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Terlutter, Ralf
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Sethi, Suresh
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Zaccour, Georges
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Dahlén, Micael
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Huh, Jisu
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Sriramesh, Krishnamurthy
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Stafford, Marla Royne
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Yoon, Sukki
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Kinnucan, Henry W.
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Mueller, Barbara
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Wilbur, Kenneth C.
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Yoon, Hye Jin
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Journal of business research : JBR
5
Journal of marketing communications
3
Qualitative market research : an international journal
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2
The journal of brand management : an international journal
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ECONIS (ZBW)
27
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1
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
2
Corporate communications, identity and image : a research agenda
Karaosmanoglu, Elif
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10003458931
Saved in:
3
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
4
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
5
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
6
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
7
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
8
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
9
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
10
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
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