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Do you know Y? Mobile internet and the thumb generation

Lim, Lynn L. K.; Chou, Mei Wen; Melewar, T. C. - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 137-152

Persistent link: https://www.econbiz.de/10003739628

Nation branding and integrated marketing communications : an ASEAN perspective

Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403

Persistent link: https://www.econbiz.de/10008696655

Branding and the marketing of technological and industrial products

Melewar, T. C. (contributor) - 2010

Persistent link: https://www.econbiz.de/10003990909

Guest editorial: Business-to-business marketing in the 21st century

Garry, Tony; Melewar, T. C.; Wright, Len Tiu - In: The journal of business & industrial marketing 25 (2010) 5, pp. 323

Persistent link: https://www.econbiz.de/10008655585

Value marketing through corporate reputation : an empirical investigation of Thai hospitals

Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin J.; … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 243-268

Persistent link: https://www.econbiz.de/10008989907

Drivers of globally integrated marketing communications : a review of literature and research propositions

Zvobgo, Mabel; Melewar, T. C. - In: Journal of promotion management : JPM 17 (2011) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10009238606

Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25

Persistent link: https://www.econbiz.de/10011422679

Strategic international marketing : an advanced perspective

Melewar, T. C. (ed.) - 2012

"Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global...

Persistent link: https://www.econbiz.de/10009406957

Universities and export market orientation : an exploratory study of UK post-92 universities

Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine; … - In: Marketing intelligence & planning 31 (2013) 7, pp. 838-856

Persistent link: https://www.econbiz.de/10010227489

Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda

Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123

Persistent link: https://www.econbiz.de/10010200658