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Supplier-retailer relationships in grocery distribution in Malaysia : indications of dominance, conflict, and cooperation
Roslin, Rosmimah Mohd; Melewar, T. C. - In: Journal of Asia Pacific business 3 (2001) 2, pp. 5-36
Persistent link: https://www.econbiz.de/10001605357
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Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Rageh, Ahmed; Melewar, T. C.; Woodside, Arch G. - In: Qualitative market research : an international journal 16 (2013) 2, pp. 126-149
Persistent link: https://www.econbiz.de/10009754937
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Contemporary thoughts on corporate branding and corporate identity management
Melewar, T. C. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003586598
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Renault-Nissan : a study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity
Melewar, T. C.; Stark, David; Karaosmanoǧlu, Elif - In: Contemporary thoughts on corporate branding and …, (pp. 187-204). 2008
Persistent link: https://www.econbiz.de/10003773435
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Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.; Melewar, T. C. - In: The marketing review 9 (2009) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
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Special issue: corporate branding, identity and communications
Melewar, T. C. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003458847
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Explicating the relationship between identity and culture : a multi-perspective conceptual model
Vella, Kevin James; Melewar, T. C. - In: Facets of corporate identity, communication, and reputation, (pp. 3-34). 2008
Persistent link: https://www.econbiz.de/10003690294
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Corporate reputation building : an Asian perspective
Srivoravilai, Nopporn; Melewar, T. C. - In: Facets of corporate identity, communication, and reputation, (pp. 211-227). 2008
Persistent link: https://www.econbiz.de/10003690705
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Facets of corporate identity, communication, and reputation
Melewar, T. C. (ed.) - 2008
Persistent link: https://www.econbiz.de/10003517706
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Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension
Bartholmé, Roland H.; Melewar, T. C. - In: Corporate communications : an international journal 16 (2011) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10008991209