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~person:"Melewar, T. C."
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Brand stretching and digitalis...
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Brand management
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Melewar, T. C.
Esch, Franz-Rudolf
130
Burmann, Christoph
127
Davis, Steven J.
96
Bloom, Nicholas
95
Baumgarth, Carsten
93
Fairlie, Robert W.
72
Aksoy, Cevat Giray
68
Meffert, Heribert
65
Weber, Michael
62
Brueckner, Jan K.
61
Bruhn, Manfred
61
Ruiz Estrada, Mario Arturo
61
Huber, Frank
60
Keller, Kevin Lane
59
Vrontis, Demetris
57
Gorodnichenko, Yuriy
54
Ratten, Vanessa
51
Eichengreen, Barry
50
Bouri, Elie
49
Barrero, Jose Maria
48
Ahlert, Dieter
47
Balmer, John M. T.
47
Krueger, Dirk
47
Coibion, Olivier
46
Han, Heesup
46
Hassan, M. Kabir
46
Proeger, Till
46
Brodeur, Abel
45
Tomczak, Torsten
45
De Chernatony, Leslie
44
Rebucci, Alessandro
44
Saka, Orkun
44
Zhang, Anming
44
Hüther, Michael
42
Phau, Ian
41
Bilotkach, Volodymyr
40
Foroudi, Pantea
40
Loureiro, Sandra Maria Correia
40
Rauh, Christopher
40
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Journal of business research : JBR
10
European journal of marketing : EJM
5
International studies of management and organization
5
The journal of brand management : an international journal
4
The marketing review
4
Building corporate identity, image and reputation in the digital era
2
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
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Journal of world business : JWB
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
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International journal of management reviews
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of general management
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Journal of global marketing
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Journal of marketing for higher education
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Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
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Marketing intelligence & planning
1
The European business journal
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The Routledge companion to contemporary brand management
1
The journal of asset management
1
The journal of business & industrial marketing
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ECONIS (ZBW)
73
USB Cologne (EcoSocSci)
1
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Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
2
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
3
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
4
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
5
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
6
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
7
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
Saved in:
8
Contemporary thoughts on corporate branding and corporate identity management
Melewar, T. C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003586598
Saved in:
9
Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
Saved in:
10
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
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