Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Melewar, T. C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand stretching and digitalis...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
71
Markenführung
71
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
24
Markenimage
24
Corporate reputation
19
Firmenimage
19
Brand
17
Markenartikel
17
Brand architecture
14
Markenarchitektur
14
Marketing management
14
Marketingmanagement
14
Marketing
8
Unternehmenskultur
8
Welt
8
World
8
Higher education institution
7
Hochschule
7
Corporate culture
6
Markenpolitik
5
Reputation
5
Social Web
5
Social web
5
Branchenentwicklung
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Designation of origin
4
Herkunftsbezeichnung
4
Islam
4
Malaysia
4
Place marketing
4
Sector development
4
Standortmarketing
4
Beziehungsmarketing
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Credibility
3
more ...
less ...
Online availability
All
Undetermined
34
Type of publication
All
Article
58
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
57
Aufsatz in Zeitschrift
57
Collection of articles of several authors
11
Sammelwerk
11
Case study
7
Fallstudie
7
Aufsatz im Buch
5
Book section
5
Aufsatzsammlung
3
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
74
Author
All
Melewar, T. C.
Esch, Franz-Rudolf
130
Burmann, Christoph
127
Davis, Steven J.
96
Bloom, Nicholas
95
Baumgarth, Carsten
93
Fairlie, Robert W.
72
Aksoy, Cevat Giray
68
Meffert, Heribert
65
Weber, Michael
62
Brueckner, Jan K.
61
Bruhn, Manfred
61
Ruiz Estrada, Mario Arturo
61
Huber, Frank
60
Keller, Kevin Lane
59
Vrontis, Demetris
57
Gorodnichenko, Yuriy
54
Ratten, Vanessa
51
Eichengreen, Barry
50
Bouri, Elie
49
Barrero, Jose Maria
48
Ahlert, Dieter
47
Balmer, John M. T.
47
Krueger, Dirk
47
Coibion, Olivier
46
Han, Heesup
46
Hassan, M. Kabir
46
Proeger, Till
46
Brodeur, Abel
45
Tomczak, Torsten
45
De Chernatony, Leslie
44
Rebucci, Alessandro
44
Saka, Orkun
44
Zhang, Anming
44
Hüther, Michael
42
Phau, Ian
41
Bilotkach, Volodymyr
40
Foroudi, Pantea
40
Loureiro, Sandra Maria Correia
40
Rauh, Christopher
40
more ...
less ...
Published in...
All
Journal of business research : JBR
10
European journal of marketing : EJM
5
International studies of management and organization
5
The journal of brand management : an international journal
4
The marketing review
4
Building corporate identity, image and reputation in the digital era
2
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The European business journal
1
The Routledge companion to contemporary brand management
1
The journal of asset management
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
73
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
2
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
3
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
4
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
5
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
6
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
7
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
Saved in:
8
Contemporary thoughts on corporate branding and corporate identity management
Melewar, T. C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003586598
Saved in:
9
Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
Saved in:
10
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
