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~person:"Merrilees, Bill"
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Brand Leadership in the contem...
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Brand management
38
Markenführung
35
Brand image
10
Markenimage
10
Brand
9
Markenartikel
9
Australia
7
Consumer behaviour
7
Konsumentenverhalten
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Brand architecture
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Markenarchitektur
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Beziehungsmarketing
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Australien
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Branding
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Luxusgüter
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3
Retail trade
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Brand associations
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2
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Brands
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Merrilees, Bill
Esch, Franz-Rudolf
126
Burmann, Christoph
124
Franses, Philip Hans
106
Levy, Daniel
88
Baumgarth, Carsten
87
Melewar, T. C.
73
Ha Nam Khanh, Giao
72
Volle, Pierre
72
Bruhn, Manfred
68
Huber, Frank
63
Keller, Kevin Lane
60
Meffert, Heribert
60
Parguel, Béatrice
60
Desmet, Pierre
55
Hildebrandt, Lutz
52
Friedman, Hershey H.
51
Rundle-Thiele, Sharyn
50
Ahlert, Dieter
47
Darpy, Denis
46
Rajagopal
46
Balmer, John M. T.
45
De Chernatony, Leslie
44
Kotler, Philip
43
Tomczak, Torsten
43
Camilleri, Mark Anthony
42
Guiot, Denis
41
Loureiro, Sandra Maria Correia
40
Phau, Ian
40
Bang, Nguyen
39
Bergen, Mark
39
Sethi, Suresh
39
Kubacki, Krzysztof
38
Larceneux, Fabrice
38
Wiedmann, Klaus-Peter
38
Bauer, Hans H.
36
Dawes, John
36
Luo, Xueming
36
Snir, Avichai
35
Verhoef, Peter C.
35
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The journal of brand management : an international journal
8
Journal of business research : JBR
7
The journal of product & brand management
3
Australasian marketing journal
2
Journal of Business Research
2
Journal of Product & Brand Management
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation : managing opportunities and threats
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International journal of management reviews : IJMR
1
Journal for international business and entrepreneurship development
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Marketing Intelligence & Planning
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Qualitative market research : an international journal
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ECONIS (ZBW)
35
Other ZBW resources
4
RePEc
2
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1
A theory of brand-led SME new venture development
Merrilees, Bill
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10003739524
Saved in:
2
Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003919239
Saved in:
3
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
Saved in:
4
The determinants of loyalty in hotels
Wilkins, Hugh
;
Merrilees, Bill
;
Herington, Carmel
- In:
Journal of hospitality marketing & management
19
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003978543
Saved in:
5
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Saved in:
6
McCafe : the McDonald's co-
branding
experience
Wright, Owen
;
Frazer, Lorrelle
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
6
,
pp. 442-457
Persistent link: https://www.econbiz.de/10003509037
Saved in:
7
Brand management to protect brand equity : a conceptual model
M'zungu, Simon D. M.
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 605-617
Persistent link: https://www.econbiz.de/10008659255
Saved in:
8
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill
;
Rundle-Thiele, Sharyn
;
Lye, Ashley
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
Saved in:
9
Corporate rebranding
Miller, Dale
;
Merrilees, Bill
- In:
Corporate reputation : managing opportunities and threats
,
(pp. 281-303)
.
2011
Persistent link: https://www.econbiz.de/10009011386
Saved in:
10
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
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