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~person:"Merrilees, Bill"
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Brand management
38
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10
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Merrilees, Bill
Esch, Franz-Rudolf
139
Burmann, Christoph
136
Baumgarth, Carsten
94
Meffert, Heribert
76
Huber, Frank
74
Melewar, T. C.
73
Keller, Kevin Lane
68
Bruhn, Manfred
67
De Chernatony, Leslie
55
Sattler, Henrik
55
Ahlert, Dieter
54
Tomczak, Torsten
46
Balmer, John M. T.
45
Bauer, Hans H.
45
Loureiro, Sandra Maria Correia
41
Phau, Ian
41
Wiedmann, Klaus-Peter
41
Coombs, W. Timothy
40
Fournier, Susan
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Bang, Nguyen
38
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
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33
Herrmann, Andreas
33
Iglesias, Oriol
33
Ko, Eunju
33
Strebinger, Andreas
33
Gupta, Suraksha
31
Kernstock, Joachim
31
Vrontis, Demetris
31
Christodoulides, George
30
Langner, Tobias
30
MacInnis, Deborah J.
30
Veloutsou, Cleopatra
30
Völckner, Franziska
30
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29
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The journal of brand management : an international journal
8
Journal of business research : JBR
7
The journal of product & brand management
3
Australasian marketing journal
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Journal of hospitality marketing & management
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ECONIS (ZBW)
36
Other ZBW resources
2
RePEc
1
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1
McCafe : the McDonald's co-branding experience
Wright, Owen
;
Frazer, Lorrelle
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
6
,
pp. 442-457
Persistent link: https://www.econbiz.de/10003509037
Saved in:
2
An empirical study of the antecedents and consequences of
brand
engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
3
Brand
orientation : past, present, and future
Baumgarth, Carsten
;
Merrilees, Bill
;
Urde, Mats
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 973-980
Persistent link: https://www.econbiz.de/10010194424
Saved in:
4
Mall
brand
meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
5
An integrated model of customer-
brand
engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
6
Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale
;
Merrilees, Bill
;
Yakimova, Raisa
- In:
International journal of management reviews : IJMR
16
(
2014
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
Saved in:
7
Customer
brand
co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
8
Experience-centric branding : challenges and advancing a new mantra for corporate
brand
governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
9
Interactive
brand
experience pathways to customer-
brand
engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
10
Brand
consumption and narrative of the self
Schembri, Sharon
;
Merrilees, Bill
;
Kristiansen, Stine
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 623-638
Persistent link: https://www.econbiz.de/10003981125
Saved in:
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